Haus (2019)

Brand voice, taglines, manifesto, website, packaging, OOH, collateral, matchbooks, coasters

Image from iOS (3).jpg

Sunday Goods (2019)

Brand voice, product naming, product descriptions, packaging, taglines, manifesto, website, packaging, OOH

sg-all boxes.jpg

Silo (2018)

Taglines, brand guidelines + style book, manifesto, Kickstarter pitch language, advertising mockups, product + feature naming



The Confidante Hotel   (2017)

Taglines, headlines, brand kits, website, copy for in-hotel materials, including coasters, pencils, do not disturb signs, postcards, matchboxes, brochures.



Gap   (2017)

Scripts, voiceover and title cards used in global online + in-store video campaigns for Gap, GapFit and Gap Denim.


Thorn  (2017)

Taglines, headlines, mission statements, explanatory copy for web, internal manifestos, branding kit + style guidelines.



World of Hyatt   (2017)

Lead copy on the rebrand of Hyatt's loyalty program. Taglines, headlines, program tier names, brand guidelines, transition communications, brochures, in-hotel materials.


Fidelity (2016)

Researched, developed + wrote gamified investor tutorials for the relaunch of Fidelity's app, including modules on sector investing and the business cycle.


The Unbound Collection by Hyatt   (2016)

Lead copy for the design + relaunch of a new sub-brand of hotels from Hyatt. Taglines, voiceover scripts, developer toolkits, brand guidelines, web, mobile and social.


Penguin Books   (2015)

Scripts for book trailers, including storyboarding, concept, voiceover and title cards.


Nickelodeon   (2015)

Scripts for a series of interstitials for Nick Sports.

Screen Shot 2017-12-05 at 3.28.14 PM.png


The Met   (2016)

Copy for internal and public-facing material, including taglines, manifestos, and brand principles.

Screen Shot 2017-12-05 at 3.29.54 PM.png


Boston Consulting Group   (2015)

Scripts for a series of book trailers, including concept and storyboarding.