SELL SELL SELL
Taglines, brand guidelines + style book, manifesto, Kickstarter pitch language, advertising mockups, product + feature naming
The Confidante Hotel (2017)
Taglines, headlines, brand kits, website, copy for in-hotel materials, including coasters, pencils, do not disturb signs, postcards, matchboxes, brochures.
Scripts, voiceover and title cards used in global online + in-store video campaigns for Gap, GapFit and Gap Denim.
Taglines, headlines, mission statements, explanatory copy for web, internal manifestos, branding kit + style guidelines.
World of Hyatt (2017)
Lead copy on the rebrand of Hyatt's loyalty program. Taglines, headlines, program tier names, brand guidelines, transition communications, brochures, in-hotel materials.
Researched, developed + wrote gamified investor tutorials for the relaunch of Fidelity's app, including modules on sector investing and the business cycle.
Lead copy for the design + relaunch of a new sub-brand of hotels from Hyatt. Taglines, voiceover scripts, developer toolkits, brand guidelines, web, mobile and social.
Penguin Books (2015)
Scripts for book trailers, including storyboarding, concept, voiceover and title cards.
Scripts for a series of interstitials for Nick Sports.
The Met (2016)
Copy for internal and public-facing material, including taglines, manifestos, and brand principles.
Boston Consulting Group (2015)
Scripts for a series of book trailers, including concept and storyboarding.
Wolff Olins (2016)
Copy for web, including case studies and trend reports.